Programme
Scientific Programme
August 12, 13 & 14
Technical Programme
August 12 & 14
Social Programme
August 12 & 13
Satellite Symposia
August 12 & 14
Click on the day to discover the different short courses on the specific day.
Description
In the year 2050, the world population will reach 10 billion people. Can we feed all these people within our planetary boundaries? Dairy farming contributes positively to the planet and people. What is required to meet the future demands of all different stakeholders? How will this impact the health and welfare of dairy cattle? Beluga Animal Health and Royal GD (Dutch Animal Health Service) organize this short course for all dairy professionals, both doers as well as thinkers, interested in solutions for today’s problems and answers to tomorrow’s questions. Today’s issues like antimicrobial use, environmental policies, and prolonged cow-calf contact will be addressed. Also, the trends of environmental- and welfare policies, farm technology, nutrition, and farm dynamics will be assessed for their impact on animal health and welfare. Global experts on behaviour, technology, nutrition, management, sensor technology, and epidemiology provide scientific context to the trade-offs and transitions to be made.
Description
Because of potential cow comfort and nutrient management advantages, interest in compost bedded pack barns continues to increase internationally. When managed well, these barns can be excellent alternatives to freestall barns. However, when mismanaged, high levels of clinical and subclinical mastitis may be observed. Over the last decade, we have worked with compost bedded pack barns around the world. In this course, we will share our practical and research experiences to help you understand how to build, manage, and troubleshoot these barns.
Chair/speakers
Description
Level: intermediate level
Intended audience: dairy farmers, consultants, and other professionals working with parlor training.
Training employees and maintaining routines on dairy farms is an essential part of everyday life for many dairy farmers and consultants. A survey of 33 percent of dairy farms in Denmark shows that only 13 percent had a training plan for new employees. The rest did not have any plan for training new employees at all. Further, the same dairy farms also lacked any plan for maintaining routines implemented at the farms. As a new employee, there is much to learn, and our brain has difficulty handling too much information. Humans have a rational capacity; we can only incorporate new knowledge a few hours a day. We use our routines the rest of the time and are left to our knowledge, experiences, habits, feelings, and instincts. Therefore, as a trainer, you must ensure a promising and efficient start-up of new employees on the farm – especially as many employees are unskilled. The more efficient training in “do the task right,” the faster the employee gets into the tasks and becomes an essential asset for the farm. Another challenge is that different people perform the same job in multiple ways; therefore, there will be slight variations in how the job is done over time. This workshop will introduce you to three methods: SOP, Roadmap, and TWI. We review the qualities of the different techniques for rapid training to perform the tasks uniformly, aiming at people where culture and language can be a barrier.
During the course, we will break it down into three parts;
We will demonstrate this through the three methods: standard operating procedure (SOP), roadmap, and training within the industry (TWI). Implementing this will kick off employees rapidly and motivate them to achieve results in the milking parlor.
Learning outcome:
Chair/speakers
Description
It’s been well established that there is a link between nutrition and mastitis. While poor nutrition does not cause mastitis, poor nutrition can lead to immune incompetence which can increase incidence of mastitis. We’ll review the critical nutrients that should be supplied to limit mastitis. Also, it seems like every week there is a new nutritional additive, essential oil, or probiotic that is advertised as an immune stimulating product to help lower SCC or prevent clinical mastitis incidence. In this course we will cut through the noise and investigate the peer-reviewed literature about nutritional immune stimulation and utilize case-based analyses to evaluate nutritional strategies for controlling mastitis on dairy farms.
Chair/speakers
Description
In this course, the fundaments of an udder health audit will be addressed following a methodology intended to help those who are willing to initiate consultancy or simply identifying risk factors that may originate mastitis. A systematic approach in collecting information will be explained and examples of checklists and scorecards will be shared. Practical cases for each step of an audit will be shown and enriched with real situation videos and photos.
Course structure
Chair/speakers
Description
This workshop is intended for mastitis researchers from academia and industry. The aim of the workshop is to establish an international group developing research roadmap for the next generation solutions in bovine mastitis control. The event is set to feature pitches from renowned experts on vaccine development and other promissing non-antimicrobial approaches. This will be followed by moderated discussions on the main research bottlenecks to advance the delivery of new control solutions. The inputs received will be integrated in STAR-IDAZ IRC research roadmaps and a summary report which will be published on the website. This in turn will inform funders globally to support their next funding priorities.
Chair/speakers
Dr. Fernando Souza
Dr. Latifa Elhachimi
Dr. Vinicius da Silva Duarte
Dr. Luís Melo
Dr. Orla Keane
Dr. Ruth Zadoks
Description
Staphylococcus aureus has been a notorious contagious mastitis pathogen that has plagued the dairy industry for more than 50 years. Overall prevalence has been reduced significantly, but it continues to be a threat to nearly every dairy herd and, in some instances, has resumed its place as the biggest threat to milk quality at the bulk tank level. In large herds, especially, this pathogen may fly under the radar for several years before the impacts are noticeable in the bulk tank, at which point the outbreak is already established and it is difficult to regain control.
This course will focus on several aspects of Staph aureus mastitis:
Participants will take away key points regarding the impact and importance of Staph aureus mastitis on individual cows and bulk tank milk quality, laboratory diagnostic role and herd management decisions.
Chair/speakers
Description
In this course, the instructors will address the basics of pre- and post-milk harvest chemicals. They will discuss different types of pre- and post-teat milking sanitizers for conventional and robotic systems, and how they affect teat health and milk quality. We will discuss different types of chemicals used for CIP and focus specifically on strategies for optimizing milk quality. Attendants will learn the validation process of chemicals, from product ideas to shelf availability.
Chair/speakers
Description
This short course aims to deliver the techniques required to carry out an effective evaluation of the interaction between the milking equipment, the cow and the milker. It is targeted towards veterinarians and consultants who wish to become more involved in milk harvesting but feel they require greater knowledge and do not possess expensive testing equipment. The course will include an introduction to the operation of the milking machine, explore the role of the milking routine and cow side tests including cow behaviour, teat condition scoring and interpretation of parlour software.
Chair/speakers
Description
Even after decades of research, mastitis remains one of the most expensive and frustrating diseases on a dairy farm. In this short course, you will discover how to unlock the udder health potential as dairy consultant. Practical tips and tricks for effective farm visits that motivate real change will be shared. During this short course, you will have the opportunity to discuss in small groups a practical case using videos and pictures. The most relevant key factors related to mastitis management and communication will be touched upon. You will learn how to effectively communicate your findings and advice to your farmers. After this course you will be able to motivate and inspire change in mastitis management. Joining this course will increase your ability to make a lasting impact on farm and farmer. Because you know what you are talking about, and you know how to talk about it.
Chair/speakers
Description
Diagnosing udder infections and using these diagnoses for treatment and culling decisions on dairy farms is essential to tailored farm-specific udder health management. To enable optimal udder health decisions, dairy practitioners and farmers must be up to date on mastitis epidemiology, emerging pathogens, and available diagnostics. Our knowledge of mastitis-causing bacteria and the technological development within diagnostics are moving rapidly forward. Hence, continuing education in udder microbiology is essential to everybody working within udder health management. It is relevant to distinguish between what diagnoses can be obtained at a valid level and what diagnoses are available at different levels of diagnostics. In general, diagnoses made from standard culture must be interpreted with reservations other than diagnoses made on, e.g., molecular level. So, how do you tailor your confidence level within different diagnoses based on your equipment available? The course addresses this question by providing a three-step guide through the limitations, advantages, and disadvantages of different levels of available diagnostics: 1) Low-grade access to technical equipment, i.e., diagnoses primarily obtained through a narrow range of biochemical tests or media. 2) Medium-grade access to technical equipment, i.e., diagnoses primarily obtained through a broad range of biochemical tests, and 3) High-grade access to technical equipment i.e., diagnoses obtained through molecular diagnostics such as PCR, RAPD, and strain-typing. The course focuses on the classical mastitis pathogens including Mycoplasma, but also provides updates on the ever-increasing data on the more complex dynamics of mastitis microbiology. A study including 11 Danish veterinary clinics showed that only approximately 18% of all bacteriological diagnoses made through biochemical testing on clinical mastitis pathogens were correct. Further, the prevalence of antibiotic resistance in mastitis-causing bacteria is increasing. Also, our understanding of the epidemiology of mastitis pathogens is becoming more and more complex. For example, typing various environmental bacteria from the same farm has proven helpful in deciding on a contagious versus an epidemiological understanding of the farm situation and related management decisions. The course provides examples of all these pending challenges to udder health management – based on the limitations set by different levels of diagnostics available.
Learning outcome:
Chair/speakers
Dr. Sarne De Vliegher
Sarne De Vliegher graduated as a veterinarian from Ghent University in 1998. He defended his PhD-thesis on heifer mastitis in 2004 in Ghent after having worked at the Atlantic Veterinary College of the University of Prince Edward Island, Canada for some months. In that same year he finished an MSc in Veterinary Epidemiology and Animal Health Economics at Utrecht University, The Netherlands, and obtained a degree as a judicial expert from Ghent University. In 2006 he became a Diplomate of the European College of Veterinary Public Health. In the meantime, he worked in the bovine veterinary practice of the Faculty of Veterinary Medicine for 7 years. He is a full professor teaching veterinary law, professional ethics and practice management at the Department of Internal Medicine, Reproduction and Population Health (Faculty of Veterinary Medicine). He is heading M-teamUGent and is co-founder of and partner in MEXTM. He was president of the US-based National Mastitis Council in 2020 after having served 10 years as a board member. He is co-editor-in-chief of M²-magazine and published a handbook on bovine udder health together with Dr. Theo Lam. In 2018 he received the Westagro award from the American Dairy Science Association. Between 2013 and 2016 Sarne served as the president of the Flemish Regional Council of the Belgian Board of Veterinarians and as vice-president of the Belgian Council of Veterinarians after having been a board member of both organisations between 2010 and 2013, illustrating his keen interest in the different aspects of the veterinary profession. In 2023 he resumed as board member of the Belgian Council. In 2020 he established the Institute for Law and Ethics in Veterinay Medicine and is a co-promoter of the Research Chair on Animal Law, Ethics and Welfare, in close cooperation with the University of Leuven. Since 2023 he is heading the effort to establish a B2C animal welfare label in Belgium.
Dr. Marina (Nina) von Keyserlingk
Dr. Marina (Nina) von Keyserlingk is a Professor and NSERC Industrial Research Chair in Animal Welfare at The University of British Columbia, Canada. She is among the first in the field of animal welfare science to combine experimental and qualitative methods when addressing farm animal welfare issues. She is one of the most highly most highly cited animal welfare scientists globally, having published over 300 peer reviewed publications and a google h-index of 96. Her leadership in animal welfare has been recognized, including the 2018 Hans Sigrist International Research Prize, for her outstanding achievements as an international leader in sustainable food animal production. She was the recipient of the 2018 American Dairy Science Association (ADSA) Extension Award, the 2016 Award for outstanding contributions to the field of ruminant well-being by the World Buiatrics Association; and the 2013 ADSA award for Excellence in Dairy Science. Dr. Marina von Keyserlingk is a passionate and gifted speaker who is in high demand around the world to speak on farm animal welfare.
Dr. Ilka Klaas
Ilka Klaas is dairy development director at Delaval International in Tumba, Sweden. She is responsible for scientific collaborations and scientific support of innovation and development towards healthy and productive cows in sustainable farming systems. Before joining Delaval in 2017, Ilka was associate professor for production diseases in cattle and leader of Copenhagen Cattle – Center for Research in Cattle Production and Health at University of Copenhagen, Denmark. A veterinarian and epidemiologist by training, Ilka has extensive research and teaching experience from universities in Germany and Denmark within the area of herd and udder health management of dairy cows. She holds a Ph.D degree from University of Copenhagen (2006) and a German doctoral degree from Free University of Berlin (2000). Her areas of expertise are sensor-based herd management and diagnostic tools to monitor and improve cow health, reproduction and welfare in different farming and milking systems.
Dr. Kelly Nichols
Kelly Nichols is a ruminant nutritionist and Assistant Professor in the Department of Animal Science at the University of California, Davis. Her research program focuses on characterizing the digestive and metabolic flexibility of dairy cattle to elevate the understanding of dietary protein and energy interactions, mammary gland metabolism, and nutrient utilization to improve the transfer of dietary nutrients into milk. Kelly’s research career began at the University of Guelph in Canada where she completed her MSc focused on amino acid and energy metabolism in dairy cattle. She then moved to the Netherlands to carry out her PhD at Wageningen University on a project focused on reducing nitrogen losses in dairy cattle in collaboration with the Dutch feed industry. Prior to her move to UC Davis, Kelly led a strategic research area on nitrogen and carbon efficiency in the Ruminant Research Center of Trouw Nutrition R&D.
Rinse Boersema
Rinse Boersma founded Beluga Animal Health to improve health, welfare and performance in global dairy business through science and innovation. Founded on a broad and extensive global experience he has deep knowledge of customer needs. Rinse grew up with a dairy background and continued to pursue his interest through both his education and his career. He obtained a Masters Degree in Animal Sciences from Wageningen University in the Netherlands and studied Dairy Nutrition at Purdue University in the United States. Before joining the Animal Health Industry, Rinse worked as a consultant for several companies throughout the Netherlands, the Middle-East and Russia. Within the Animal Health and Nutrition industry, he has worked for global companies like Boehringer Ingelheim, Intervet/Schering-Plough, Merck, Nutreco, Bayer and Elanco. He substantially contributed to the development, positioning, and launch of many well-known veterinary and nutritional products.
Dr. Ynte Schukken
Dr. Ynte Schukken is currently Chief Executive Officer at Royal GD in Deventer, the Netherlands and a Professor of Management of Farm Animal Health at Wageningen University and at the Veterinary College at Utrecht University. Dr Schukken’s research approach is based on understanding population dynamics of infectious diseases in animal populations and in application of epidemiological, statistical and mathematical methods to animal disease research.
Dr. Jeffrey Bewley
Dr. Jeffrey Bewley is from Rineyville, Kentucky where he grew up working on his grandfather’s dairy farm. He received a B.S. in Animal Sciences from the University of Kentucky in 1998. In 2000, he completed his M.S. in Dairy Science at the University of Wisconsin-Madison under the direction of Dr. Roger Palmer with a focus on dairy modernization. His PhD work under Dr. Mike Schutz at Purdue University focused on the application and economics of Precision Dairy Farming technologies. For 9.5 years, Jeffrey was on the faculty at the University of Kentucky as an Extension Dairy Specialist. He has also worked with IceRobotics, PerforMix Nutrition, BoviSync, and Alltech. Dr. Bewley is currently Dairy Analytics and Innovation Scientist with Holstein Association USA.
Dr. Randi Black
Randi Black earned her MS at the University of Kentucky studying compost bedded pack barns, specifically their design, management, and cow impact. She earned her PhD at the University of Tennessee investigating the impact of fitness on post-partum cow health. She now works at the University of California Cooperative Extension as a Dairy Advisor, conducting research and education programming for dairies in the North Bay region.
Dr. Michael Farre
Dr. Michael Farre has a background in dairy farming and then went into veterinary medicine. He received his DVM from the Royal Veterinary and Agricultural College, Copenhagen, in 2005. His education portfolio includes a Danish Veterinary Association certificate in “Herd Health Management” and an MBA in economics and strategy. In 2020, he was awarded the title “Specialist in udder health and milk quality” by the Danish Veterinary and Food Administration. He is pursuing a part-time Ph.D. in udder health management at KU SUND, Copenhagen. He is a senior specialist at SEGES Innovation and is responsible for research and extension in udder health and milk quality.
Key Qualifications
Ms. Vibeke Fladkjaer Nielsen
Ms. Vibeke Fladkjaer Nielsen is a known Danish specialist in LEAN. She has a degree in agricultural science (Cand. Agro.) from The Royal Veterinary and Agricultural University Denmark, and a master’s in psychology from Aalborg University. She is a specialist working in private consulting and has years of practical and theoretical experience. Ms. Nielsen is passionate about management and works to manage and optimize production plans. LEAN is a particular focus, especially as Ms. Nielsen has been implementing management tools worldwide in agriculture. Ms. Nielsen is also highly skilled in change management and the psychology processes when working with people and herd employees.
Key Qualifications
Dr. Kirby Krogstad
Kirby was born and raised on a dairy farm – one in Minnesota and one in South Dakota. He went on to graduate from South Dakota State University where he received a BS in Dairy Production. Then, he received an MS from the University of Nebraska – Lincoln and a PhD from Michigan State University, both in Animal Science. His research has included investigations of forage and non-forage feeding strategies, effects of feeding strategies on inflammation and health, and the role of specific nutrients in combatting inflammation in lactating dairy cattle. His research program at Ohio State will focus on how nutrition affects animal health and gut health, with particular focus on building resilience in the face of challenges.
Dr. Quinn Kolar
Quinn is a native of Detroit, Michigan but from an early age showed a large passion for dairy production which led Quinn to Cornell University where she received B.S. degree in Animal Science and International Agriculture and Rural Development. Following her undergraduate education, Quinn worked as a consultant in dairy technology in Edinburgh, Scotland and then received as M.Sc in Animal Bioscience from the University of Edinburgh. After her masters degree, Quinn returned back to her home state where she received her Ph.D from Animal Science Department at Michigan State University. Quinn most recently joined the Animal Science Department at Cornell as the Dairy Fellows Alumni Senior Lecturer in Dairy Herd Management where she focuses on teaching and extension.
Dr. Luís Pinho
Luís Pinho graduated as a veterinarian at the ICBAS School of Medicine and Biomedical Sciences of the University of Oporto (UP), Portugal, in 2003. Since then, has been working as a dairy practitioner in a group practice located in Northwest Portugal (SVAExpleite, Ldª) providing consulting services on udder health nationally and internationally. In 2012, he defended his PhD studies on epidemiology of Mycoplasma spp. in dairy cattle at ICBAS, UP. Since 2014, he integrates the department of veterinarian clinics of ICBAS, lecturing as a guest assistant professor.
Dr. Justine Britten
Dr. Justine Britten is currently the Laboratory Director and Field Operations Manager at Udder Health Systems (UHS), a milk quality laboratory based in Idaho. She also serves as 1st Vice President on the NMC Board of Directors. Justine received her BS in Animal Science from Washington State University and her PhD from Utah State University under Dr. David Wilson. Justine works directly with dairy producers and veterinarians on the technical support for all four UHS locations, to create udder health management and prevention plans for their respective dairies. Her primary areas of expertise are interpretation and application of bacterial culture and management of contagious mastitis.
Keith Engel
Keith joined GEA Farm Technologies (Westfalia-Surge at the time) in 2000 and has an extensive background in milk quality and milk harvest. Engel grew up on Luck-E Holsteins, a registered Holstein dairy in Hampshire, Illinois, currently milking 200 cows with his parents and 4 brothers. He is still active in the home farm owning 16 registered Holsteins there that he actively markets genetics and show cattle at World Dairy Expo. After graduating from the University of Illinois in 1994 with a B.S. in Animal Science, Keith worked as a field representative for Mid-West Dairymen’s Cooperative working with milk quality, patron relations, and milk procurement for 7 years.
At GEA, Engel is a certified ExpertCare Specialist which certified him in the areas of milk quality, optimal cow milking, cow comfort, account management, and parlor efficiency. He is responsible for supporting the GEA Hygiene Specialists in North America, working with Hygiene Product Management, and Hygiene Research & Development teams for GEA and working with milk quality. Keith has been an NMC member for over 20 years. He is a currently serving NMC President. He is a past chair of both the NMC Teat Health Committee and Milk Quality Monitoring Committee as well as Vice Chair of the Membership and Advancement Committee. Engel is very active in the industry being an active member of PDPW: Professional Dairy Producers of Wisconsin, DBA: Dairy Business Association, WADPFR: Wisconsin Association of Dairy Plant Field Representatives, Holstein Association, Farm Bureau and National Mastitis Council. Keith is a past board member of the Professional Dairy Producers Foundation, National Dairy Shrine, and the Dane County Farm Bureau. Currently serving on the Kane Country Farm Bureau. In 2020, after over 18 years in Wisconsin, Keith moved back to Illinois buying a house, pasture, and woods across the road from the home. Now is very close to both his family and his cows!
Dr. Daniela Bruno
I am the University of California Cooperative Extension Dairy Advisor for Fresno, Madera, and Kings Counties in California. I received my DVM from the School of Veterinary Medicine at Universidade Federal de Minas Gerais, Brazil, and my Ph.D. from the University of California, Davis. Throughout my career, I have worked in the academic and private sectors. During my professional and academic career, I carried out work related to animal health and welfare, food safety, milk quality and mastitis research, wastewater, and dairy systems management. My research interests include animal health and dairy production’s environmental impact. Before joining UCCE, I served as a Technical Services Specialist
for DeLaval Inc., where I performed field trials, trained employees, and produced technical material, always working closely with veterinarians and other consultants. I have also held a Microbiologist – Dairy Specialist position at the Texas A&M Veterinary Medical Diagnostic Laboratory in Amarillo, TX, working very closely with the local DHIA, veterinarians, and consultants on supporting the dairy industry in the Texas Panhandle. My Ph.D. studies at UC Davis focused on the physiology and immunology of dairy cow’s mammary gland. As a Dairy Advisor with research and extension responsibilities, my goal is to use my knowledge and experience to develop a program dedicated to improving the sustainability of dairy
operations. I am interested in conducting research to enhance animal health and welfare in dairy cattle and address environmental issues and regulations. I would also like to explore developing training programs for multicultural dairy employees.
Dr. Marianna Gentilini
I am a DVM with a Master’s degree in Animal Science and over 15 years of experience in the dairy industry involved in research related to animal health, mastitis control, food safety and milk quality in conventional and robotic farms. Currently I am the Clinical Field Research Manager for DeLaval R&D Milk Quality and Animal Health department, responsible for leading the global Technical Service MQAH team in clinical trials and mastitis prevention. I received my DVM from the School of Veterinary Medicine at Universidade Federal de Minas Gerais, Brazil and my Master’s degree in Animal Science with focus in Veterinary Clinic and Surgery, Ruminants Clinics – Mammary Gland Health from the same institute. My career was always focused on mammary gland health, dairy production, milk quality and food safety, animal welfare and sustainability. Before joining DeLaval, I worked as milk quality consultant for several years in Brazil, attending from small to large dairies. After finishing my masters I joined DeLaval Brazil as clinical trial specialist for Latin America, being responsible for support product development, dairy advisory, and product registration. I joined DeLaval R&D in USA as a Technical Service Specialist being responsible for product testing on farms, product development support, sales training, and research when I was promoted as global manager for the Technical Service team. I am passionate about the dairy industry, mastitis epidemiology and product development to provide innovation and apply technology aiming on driving sustainability to the dairy industry.
Ian Ohnstad
Ian Ohnstad is an internationally recognised specialist in milking technology. He leads The Dairy Group team of milking technology specialists, which provide independent advice on milking parlour specification and operation, hygienic milk production, mastitis control and dairy building design.
Ian has considerable experience in the preparation of reports for the purpose of litigation and has acted for claimants, defendants and as a single joint expert in all areas relating to milk harvesting, milk quality and animal husbandry.
He has an active research portfolio and collaborates on research projects in many different countries. He is often requested to manage field trials and product evaluations.
Ian is the Chairman of the British Mastitis Conference and is on the Board of Directors of the National Mastitis Council in the USA. He is an active member of the Central Mastitis Review Group and sits on the AHDB Dairy Mastitis Control steering group. As well as working throughout the UK, Ian has considerable overseas experience providing consultancy in the USA, Australia, Africa, New Zealand, the Middle East and Japan as well as throughout Europe. Ian Ohnstad worked for ADAS for 14 years before joining The Dairy Group.
Dr. Sofie Piepers
Sofie Piepers graduated as a vet in 2005 and since that time she has been a member of M-team UGent. After graduation, Sofie immediately started working on her PhD on heifer mastitis at the Department of Internal Medicine, Reproduction and Population Medicine. In 2010, she obtained her degree of Doctor in Veterinary Medicine at the Faculty of Veterinary Medicine of Ghent University (Belgium). She is currently managing director of MEX™ (www.mexcellence.eu), a spin-off of Ghent University that is specialized in the development of trainings and tools to make mastitis management easy for vets and other dairy advisors. Since 2019, she is also appointed as visiting professor at Ghent University. She is passionate about mastitis and milk quality. As a veterinarian and researcher, Sofie uses her expertise to coach and train vets in mastitis management and encourages them to become the best udder health experts they can be. She loves networking, collecting new information at scientific conferences, and later turning that knowledge into practice. In 2014, she was co-organizer of the first National Mastitis Council Regional Meeting outside the US and Canada. As well, she is co-editor-in-chief of M²-magazine (www.m2-magazine.org).
Dr. Jolanda Jansen
Jolanda Jansen, PhD, MSc. (1983) studied Animal Sciences at Wageningen University in the Netherlands, specialising in Animal Health Communication. In 2010, she obtained her PhD degree with a study on the impact of various communication strategies in achieving improved udder health in dairy cows. She investigated how to reach the ‘hard-to reach’ dairy farmers and how to change the behaviour of both farmers and veterinarians.
Jolanda is communications advisor, inspirational speaker, skills trainer and co-owner of St. Anna Advies in the Netherlands, and works in particular on projects that aim to motivate behavioural change, knowledge development and innovation in agriculture and the animal health industry. She supports companies, veterinarians, farmers, policy makers and farm advisors in improving their communication skills and strategies, both in the Netherlands and internationally and is co-author of ‘Communication in Practice, the vet’s manual on clienthusiasm’.